The operational expense of trials is both direct and opportunity. Reducing those costs often hinges on a key variable: speed to enrollment. The unique data + media environment in the high-impact, high-competition U.S. market gives us the ability to bend the curve of typical enrollment by increasing the number of trial candidates via an underutilized channel.
In this presentation, Brooke Belk, VP, Program Strategy and Claire Riches, SVP Global Client Solutions, address the challenges of clinical trial recruitment and share case studies illustrating how a new approach can make a positive impact on trial enrollment.
