Allocating Commercial Resources to Elevate Omnichannel Marketing
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Engaging customers in a stable market is multi-faceted and complex. A fluctuating market adds a layer of complexity to doing so, particularly with their preferences constantly evolving. According to a recent Syneos Health® customer engagement benchmarking study, market variations have required most companies surveyed to downsize and restructure. To realign, organizations must identify the right balance of digital and face-to-face strategies for the most effective connection. In most cases they will need to do so with fewer resources and additional economic challenges.
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