Traditionally, patient recruitment for clinical trials involves reaching out directly to patients, overlooking the many healthcare providers (HCP) in the community who practice within reach of a trial site and might consider referring patients – if only they knew about the study.
Now, new data sources, innovative targeting algorithms and the application of machine learning to communications content can amplify trial awareness and understanding among local HCPs, enabling them to assist in patient recruitment in a way that could be transformative for clinical trials.
In this white paper, our experts examine how these tools can help engage community HCPs in recruitment for clinical trials through 21st-century marketing innovations.
Download the white paper.
