Today, biopharma leaders on average rate their use of modern customer engagement and omnichannel infrastructure at six out of 10*, notably better than prior to the pandemic. Ongoing transformation starts with a new commercial model, highlighted in this keynote presentation at the Digital Health Coalition Virtual Summit, where relationships are at the core of accelerating growth; multiple channels accelerate the impact of every relationship; and decision-driving analytics decode and activate the correlation between investments and outcomes.
* According to a recent benchmarking study by Syneos Health
