Featured Presentation:


The Why to the What: How Data Science and Behavioral Science Have Come Together to Earn Change, Loyalty and Even Better Health

Leigh Householder, EVP & Managing Director, Kinetic, Syneos Health

  • Identify six intrinsic human needs that, if not met, are likely to interrupt a patient’s path to clinical trial participation, start of treatment, or long term adherence to therapy – and uncover new ways to reduce friction along the way.
  • Leverage new, simple segmentation methods to evolve and amplify communications to encourage patient engagement.
  • Utilize best practices in omnichannel to activate motivating, personal content at speed and scale.


Wed, Dec 09, 12:30 pm to 04:30 pm
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