Pharma's Role in Impacting Script Access and Medication Adherence: A DHC Group Industry Research Report
An overview on how experts see the pharmacist's role, and where they fit into the “pharmacy of the future” long term.
As an industry, pharmaceutical marketers spend a significant amount of time, money, and effort to get consumers and patients to the pharmacy. However, while we spend a lot of time thinking about marketing and getting the suitable patients to the doctor’s office, in many cases, we don't think about the “last mile” and what happens at the pharmacy setting when they have the final conversion from Rx to treatment in hand. As an industry, brands may lose anywhere from 20% to 40% of patients between the Rx and the pharmacy fill.
Download the PDF below for an overview from the Digital Health Coalition (DHC) Group and partners Syneos Health, GoodRx, and MedAdvisors Solutions on how they see the pharmacist's role and where providers fit into the “pharmacy of the future” long term.
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