AnswersOn...Therapy Trends and Promotional Strategies
The AnswersOn... series provides the industry with relevant insights on HCP treatment trends, patient profiles and current biopharmaceutical advertising. Specific therapeutic areas have been selected and will be highlighted throughout the year to provide condition awareness, along with a look of key market characteristics and promotional strategies. From annual office-visit counts in the glaucoma market to sales rep ratings in the cardiovascular space, AnswersOn...provides a unique view of the state of the market.
The data and insights provided in the series are sourced from the AnswerSuite panel of HCPs, with close to 30 years of ongoing data collection. AnswerSuite a Syneos Health company provides the market intelligence our clients require at every stage of the product lifecycle, including:
- Market Sizing New Therapeutic Areas
- Disease Profiling and Patient Identification
- Developing Optimal Promotional Mix Strategies
- Tracking Competitive Promotional Efforts
- Monitoring SOV and Detail Ratings
Feature of the Month:
A1C Levels
Patients over the age of 45 are more likely to have higher A1C levels.
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TreatmentAnswers is a monthly survey gathering insights from thousands of HCPs on patient visit interactions. These insights include patient and HCP demographics, diagnoses, comorbidities and intended drug therapy. PromotionalAnswers is a comprehensive syndicated data resource covering personal (detailing, events, ePromotion and sampling) and non-personal (HCP journal and consumer OTC) promotion activities across the pharmaceutical industry. Please Click Here for a full list of data services.
Perspectives From Our Research and Insights Team
Glaucoma
Glaucoma accounts for nearly 15.8M office based physician visits per year in the United States. The AnswerSuite panel provides valuable insights on the market, patients and promotional landscape.
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2021 UPDATE - Cardiology
Cardiologists diagnose, treat and prevent diseases of the heart and blood vessels. With nearly 17,340 office-based cardiologists and 4,765 hospital-based cardiologists actively practicing in the United States, bio pharmaceutical companies require a firm understanding of their patients, diagnoses and perceptions.
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2021 UPDATE - Multiple Sclerosis
Multiple Sclerosis is a chronic, unpredictable disease of the central nervous system which typically emerges between the ages of 18-49. Biopharmaceutical companies continue to grow disease awareness with non-product specific advertising, with approximately $145.3M in annual OTC spend.
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IBS - updated
Irritable Bowel Syndrome is a gastrointestinal condition which accounts for approximately 2.4M office visits in 2020. Between December 2019 and November 2020 pharmaceutical companies spent approximately $503M on the promotion of Irritable Bowel Syndrome prescription brands.
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Schizophrenia - updated
Patients diagnosed with schizophrenia may experience symptoms of hallucinations, delusions, negative symptoms, cognitive issues and disorganized thoughts. More than 5.9M office visits were associated with schizophrenia in the 12 months ending May 2021.
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2021 UPDATE - Urology
DetailAnswers from Syneos Health AnswerSuite shows
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Migraine - updated
Migraines are an intense and sometimes debilitating type of headache that cause throbbing head pain. The pain is often on one side of the head but can affect both sides. Sufferers may also experience nausea, vomiting, dizziness and extreme sensitivity to sound, light, touch and smell. Migraines can last hours or, for some sufferers, even days. Migraine (ICD-10 G43) accounted for 8.4M visits to office-based HCPs, in the 12 months ending April 2021.
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Dermatologists
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Cancer - updated
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Vaccine
In 2020 and early 2021, promotional spend for vaccine brands—nottreating against COVID-19— saw increases at or near launch spend levels. HPVand shingles (herpes zoster) vaccine promotion dominated the market both on a branded and unbranded/condition-specific level.
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According to the CDC, breast cancer is the second most common cancer among women in the United States.
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Diabetes - updated
The most common type of diabetes is type 2 diabetes. In type 2, the body does not use insulin properly. While some patients may manage their type 2 diabetes with diet adjustments and exercise, others may become dependent on drug therapy or insulin.
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Arthritis - updated
Arthritis most commonly consists of joint pain, stiffness and tenderness. There are over 100 types of arthritis that present with different symptoms, locations and treatment options.
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Biopharmaceutical companies spent $799M on personal detailing of asthma brands in 2021.
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Prescribing Trends
Patients were 13% more likely to receive a prescription from an HCP visit in 2021 versus 2020. In 2021, 68% of office visits resulted in a prescription being written versus only 60% the previous year.
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Practice Trends
Psychiatrists, Rheumatologists, and Allergists are seeing the highest percentages of visits remotely in 1Q 2022.
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A1C Levels
Patients over the age of 45 are more likely to have higher A1C levels.
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- InsightsOn Infographic 2022
- InsightsOn Quick Data Point
- IBS Fact Sheet 2020
- Schizophrenia Fact Sheet 2020
- Migraine Fact Sheet 2020-1Q2021
- Cancer Fact Sheet 2020
- Diabetes Fact Sheet May 2020-May 2021
- Arthritis Fact Sheet August 2020-August 2021
- Cardiology 2019
- IBS Fact Sheet 2019
- Multiple Sclerosis Fact Sheet 2019
- Cancer Fact Sheet 2019
- Urology Fact Sheet 2019
- Migraine Fact Sheet 2019
- Psoriasis Fact Sheet 2019
