As the life sciences industry moves along the omnichannel maturity curve to deliver on right person, right message, right moment experiences, organizations around the world are grappling with how to make personalized customer engagement viable in an increasingly regulated environment. The challenge is understanding current omnichannel capabilities, then learning how to scale and optimize to create truly owned experiences that can play globally.
In this presentation, Leigh Householder, Managing Director, Omnichannel Strategy and Alex Brock, Managing Director, Omnichannel Experience Europe, discuss the similarities – and differences – in executing these strategies in various regions, and explore the future of customer engagement and how to prepare for a more globally consistent approach to omnichannel.
