2021 Health Trends
Our industry has long talked about the potential of making healthcare interactions and communications more personal and useful. We’ve seen the power and performance that finding the best-fit customers, delivering person-level relevant experiences and uniting data to drive decisions have had in other industries.
Life sciences organizations are quickly moving into that world of right person, right message, right moment messaging and scaling internal expertise and external partnership to move from one-to-one messaging to synchronized personal/nonpersonal communications to truly optimized engagement.
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Did you know...
60% - In a recent survey of 250 prescribers, more than 60% said they would be receptive to tailored ad communications based on their previous interactions with pharmaceutical companies.
— Syneos Health, 2020
1:3 - A recent survey found that 30% of leading pharma companies have deployed sophisticated omnichannel marketing in at least one franchise and another 25% are piloting omnichannel approaches.
— Axtria, 2020