Kinetic™: Healthcare Business Intelligence Platform
Driving Commercial Growth
Syneos Health’s foundational commercial engine for connecting, harmonizing and streamlining end-to-end commercial sales in the life sciences.
A Powerful, Unified Commercial Platform
Kinetic is a single, multi-layered data and analytics engine that orchestrates activities anywhere along the commercial road.
As the foundation for all our commercial endeavors, Kinetic aligns strategies across sales, marketing, and delivery with predictive and adaptive analytics that help teams work faster and smarter.
- Audience targeting
- Automated media delivery
- Enhanced messaging
- Next Best Action tools
Harness the Power of Predictive and Adaptive Analytics Capabilities
Integrate any or all of these advanced commercial capabilities into your campaign.
デジタルアンプ
Digital Amplifier helps you reach your highest-impact HCPs where they live online and when they are open for information by predicting, based on real world data analysis, their online movement and their readiness to engage with relevant messaging.
What to expect with Digital Amplifier, our comprehensive omnichannel marketing delivery platform
- 1:1 NPI marketing at scale
- Advanced HCP omnichannel media execution and strategy
- 既存のテクノロジーとの完全な統合
- CRMによる自動化
- 行動的および態度的なインテリジェンス主導型
- モチベーションを高めるカスタムメッセージング
- 堅牢なレポート機能
Kinetic Digital Media
Our robust programmatic trade desk and data management platform (DMP) makes our advanced audience targeting and media deployment work while continuously refining strategies for greater impact on business goals.
- クラス最高のDSP
- HCP identification and HCP segmentation across owned, custom and look-a-alike audiences
- 複数のデマンドサイドプラットフォーム（DSP）を使用したインテリジェントで戦略的なメディア展開とキャンペーンの実行により、チャネルと予算で最大の効果を確保する
- 指標を超えてビジネスKPIを調整するための、優れたキャンペーン測定と柔軟なレポートツール
- スムーズなCRMインテグレーション
- ユーザーフレンドリーなダッシュボード
Mindset Engine
Mindset Engine is a first-of-its-kind behavioral intelligence engine that aims to understand how HCPs make decisions.
- Helps marketing teams strategize messaging to HCPs based on mindset types
- Accesses 17 evidence-based behavioral driver diagnostics across nearly 14,000 HCPs across 30+ specialties + 7 countries
高度なオーディエンスインテリジェンス
Our proprietary Syneos Health Insights Platform uses data tied to each HCP’s NPI number and quantifies their:
- 製品導入曲線
- プロフェッショナルネットワーク
- 現在の治療ポートフォリオの多様性
- 心理的および人口学的特徴
- 患者の多様性
- 所在地
- その他
Account-based Marketing
Kinetic ABM identifies key stakeholders and influencers within each account and automates delivery of consistent, personalized messaging across channels and individuals
- 役職のセグメンテーションなど、複雑なシステム内のステークホルダーとインフルエンサーを特定
- パーソナライズされたメッセージの展開を自動化
- ブランドの認知度と製品知識が向上
- 貴重なインサイトをセールスチームとマーケティングチームに提供
Electronic Health Record Marketing
Electronic Health Record (EHR) Point of Care Marketing brings contextually relevant messaging directly to HCPs at the point of care when they are working in a patient’s EHR.
IDNtify
Identifies levels of decision-making authority and influence across stakeholders in specific IDNs/accounts.
- Segments IDNs by key attributes
- Defines tailored engagement strategies
- Applies differential resourcing to gain efficiencies
- Segmentation markers can be incorporated into the Kinetic platform to optimize account-based engagements
Channel Selector
Channel Selector measures HCP engagement preferences across all channels using market data, HCP clinical behavioral data, and HCP engagement digital data.
This helps omnichannel strategists create the optimal mix of direct, inside and digital outreach preferences for any campaign, giving sales and marketing teams a relationship-building edge.
AnswerSuite
Monitors disease states and associated HCP- intended drug and non-drug therapy, diagnostics, procedures, and patient characteristics.
3,500+ office-based US HCPs across 32 specialties report all patient activity during one typical workday per month.
Fueled by Data
Combines existing enterprise data with an extensive array of industry-leading data and Syneos Health proprietary platforms with a privacy- and transparency-first approach
Powered by People
Kinetic is led by a boldly recruited team of commercial data analysts, channel strategists, technologists, and industry experts with extensive healthcare industry experience.
Digital Amplifier: Pioneering Omnichannel in the Life Sciences
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