DIA China 2019

White Paper Showcase Presentation

Health Trend Ten: The Year of Change, Innovation and Challenge Ahead

Wednesday, May 22, 2019 | 12:10pm - 12:55pm | 2nd Floor, Hall 2-B

Chair:

Leigh Householder, Managing Director, Innovation and Insights, Syneos Health

Speakers: 

Miranda Porter, PhD, Executive Vice President, General Manager APAC, Clinical Development, Syneos Health
Graham Birrell, PhD, MBA, Vice President, CNS, Clinical Development, Syneos Health
Lei Zhu, Director, Regulatory Consulting, Syneos Health (Beijing) Inc. Ltd.

Abstract:

We work in an industry in the middle of radical and sustained change. Nowhere is that change happening faster than in China, a region that is quickly breaking new ground in critical areas like real world evidence development and flexible commercial strategies.

In this talk, global and regional leaders from Syneos Health will share highlights from their Health Trend Ten report and talk about the important conversations they are having with clients now about how to best respond to those market shifts in 2019 and beyond.

The Health Trend Ten report includes perspectives from people working on the frontlines of healthcare around the world and important data on how to prioritize which new expectations that are most critical for life science leaders to act on now.

In this presentation, our speakers will focus on two specific shifts:

1. Accelerating Evidence: the new strategies for supporting a continuous stream of evidence relevant to both regulators and medical decision makers long past initial approval
2. Relearning Launch: bold new approaches to maintaining options and flexibility in an ever-changing commercial environment