Digital Pharma Innovation Week

Featured Session

Evaluate, Adapt, Achieve: Creating a Pathway to Omnichannel Fluency

October 29, 2020 | 3:15 – 4 PM EST

This panel will discuss key challenges as organizations seek to obtain a clear, actionable and measurable view of all of their relationship-building efforts and the impact on customer behavior. They will also explore lessons learned from organizations on the front lines of omnichannel engagement, and how they had to evaluate and adapt to achieve fluency in these programs.

Presenter: Leigh Householder, Managing Director, OCX Strategy

Learn more about omnichannel fluency: