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Featured Session:
The Future of Customer Engagement: Adapting Omnichannel in Global Markets
Wednesday, March 24th | 5:00pm CET
Presented by Kinetic™ from Syneos Health®:
- Leigh Householder, Managing Director, Omnichannel Strategy
- Alex Brock, Managing Director, Omnichannel Experience Europe
Abstract:
As the life sciences industry moves along the omnichannel maturity curve to deliver on right person, right message, right moment experiences, organizations around the world are grappling with how to make personalized customer engagement viable in an increasingly regulated environment. The challenge is understanding current omnichannel capabilities, then learning how to scale and optimize to create truly owned experiences that can play globally.
In this session, attendees will:
- Identify the characteristics of sophisticated omnichannel experiences in healthcare
- Understand the similarities – and differences – of executing omnichannel strategies in various regions
- Explore the future of customer engagement and how to prepare for a more globally consistent approach to omnichannel
When
Tue, Mar 23, 09:45 am to Thu, Mar 25, 09:45 am
Additional Details
Virtual Event
