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Featured Session:
10:15AM – 11:00AM (CET) | April 22, 2021
Panel: In the Land of Digital Saturation, Personalised Content Is King
- How to define ‘value-add’ for your customers and align your content to their needs
- Physical to digital is not a copy/paste job. Understand what’s needed to make your content digitally optimised and stand out in a saturated market
- Where to go for a comprehensive understanding of your data to help you optimize content and align to channels
- Use behavioural science to maximise the potential of your messaging and better influence your customers decision-making
Moderator: Duncan Arbour, SVP, Insights and Innovation
When
Tue, Apr 20, 10:00 am to Thu, Apr 22, 10:00 am
