eyeforpharma Patient Summit USA

Keynote: Why We Resist: The Surprising Truths about Motivating Behavior Change

Wednesday, October 2nd | 9:45午前

• We all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? 
• Hear from a behavioral scientist and healthcare marketer about the nine principles of influence that reveal why people reject healthcare change.
• Discover new ways to design communications, interventions and programs to help people make better, more confident decisions about their health.

Kathleen Starr, PhD, Managing Director of Behavioral Science / Marie Emms, Vice President, Site & Patient Access

Workshop: Unlocking Truths of Human Behavior for Life Science Leaders

Wednesday, October 2nd | 2:25午後 - 3:25午後

• Learn how the fundamental truths of human behavior often trip up our very efforts to create engaging solutions.
• Participate in an interactive session that guides you through an actionable approach to applying behavioral science to activate customer engagement.

Kathleen Starr, PhD, Managing Director of Behavioral Science / Jeff Brodscholl, Vice President, Behavioral Science

Direct-to-Patient Research | More Than Just Technology

Thursday, Octboer 3rd | 9:25午前 - 9:45午前

• Enhancing patient engagement through decentralized/hybrid study design models
• 患者エンゲージメント：What are early adopters and innovators doing to move the needle?
• The realities of a “real-world” virtual study: a patient-centric case study

Samisha Thomas-Hans, Executive Director, RWLP