Customers come to us for communications programs that influence the encounters when and where health decisions are made. Our holistic approach means immersing ourselves in customer business to provide insights, ideas and programs that yield measurable results. With a diverse set of healthcare communications specialties under one umbrella, we are able to deliver integrated counsel and expert insight from a variety of strategic perspectives.
Public relations is the practice of changing how people think, feel and act about a company, product, issue or disease state. Public relations has the power to effect change among key stakeholders to help customers achieve business goals, for example by developing clinical trial media and advertising to promote patient recruitment and retention.
Our public relations teams conceive breakthrough creative campaigns grounded in deep customer insight and integrated under a unifying multi-channel strategy. When done with the flawless execution we provide, these programs raise awareness and produce meaningful, measurable behavior change among audiences.
Public Relations brings value to customers by taking them from the "what" to the "how", by:
- Seeing the next big thing: expanding discussions beyond known limitations
- Adding perspective and insight: being a strategic partner, not just implementing the work
- Looking beyond the brand: integrating and leveraging assets beyond brand PR to build markets and relationships
- Driving for results: knowing how to move the bar forward to get the job done
Our public relations agencies - Allidura Consumer, Biosector 2, Chamberlain Healthcare PR and Chandler Chicco Agency - offer best-in-class capabilities spanning public relations, digital and social media, medical and scientific education, and research and analytics. For more than 20 years, we have helped healthcare customers build and tell meaningful stories to inspire action, such as encouraging patient recruitment and retention through the development of clinical trial media. Our teams create communications that enhance brand perception, drive engagement, activate behavior shifts and deliver on the bottom line.
Throughout the Brand Life Cycle, PR is a Key Driver of Commercial Success:
Our PR agencies have worked with nearly all of the top 25 global pharmaceutical companies, as well as biopharmaceutical and medical device companies, healthcare payers, third-party organizations and foundations, and a number of the world’s premier consumer brands.
American Advertising Federation Awards
- Two silver awards; Central Ohio Chapter
Chartered Institute of Public Relations (CIPR)
- Best Use of Influencer Relations
CLIO Awards
- Disease Awareness Photography (Bronze)
- Disease Awareness Film (Bronze)
Communique Internal Communications & Engagement Awards
- Best Internal Communications Campaign
Creative Floor Awards
- Poster Campaign
- Photography
- Self-Promotion
Davey Awards
- Global Disease Education
- Best User Experience for Websites (Gold)
- Art Illustration for Design/Print (Gold)
- Health & Fitness for Online Film/Video (Gold)
- Information for Online Film/Video (Gold)
- Best Visual Appeal - Aesthetic for Websites (Silver)
- Corporate Identity
- Logos for Design/Print (Silver)
Emmy® Award
- Commercial, Ohio Valley Region
Holmes Report North American SABRE Awards
- Special Event
Institute of International Communication
- In-house team of the year
London International Awards
- Pharmaceutical Category (Bronze)
Med Ad News Manny Awards
- Most Creative Agency of the Year: GSW, a Syneos Health Company
- Best Consumer Campaign
MM&M Awards
- Best Use of Public Relations (Silver)
- Best Disease Education Campaign (Silver)
MM&M Top 100 Agencies: 2nd Place Ranking
Modern Healthcare: Healthcare Marketing Impact Awards
- Pharmaceutical Print Campaign of the Year (Silver)
PM360 Most Innovative Strategies of 2019
- The Science of Motivating People to Change Health Behaviors
PM Society Digital Awards
- Congress, meetings & events
- Innovation (creativity)
