Thinking Beyond the Traditional Call Center: A True Virtual Sales Organization at Work

COVID-19 has accelerated adoption of virtual engagement across pharma – but many of these strategies have already been proven over and over again long before the pandemic. The key difference is, what started as a complement to traditional commercialization tactics is now an established best practice and has been core to an inevitable transformation in the pharmaceutical industry.

In this webinar, experts will explore how a true Virtual Sales Organization (VSO) approach – as part of an overall customer engagement strategy – can optimize commercial business impact by flexibly blending personal interactions with state-of-art virtual engagement. 

In this webinar, attendees will:

• Learn what a true VSO is, and how it differs from traditional call center and tech-enabled rep approaches 
• Identify key trends in VSO implementation across the industry 
• Understand where and how a VSO can make the most impact in your customer engagement strategy 

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Meet Our Presenters

Amy Jamison 

Senior Vice President, Engagement Center 

Syneos Health 

[email protected]  

In her role as SVP, Engagement Center Amy Jamison is responsible for driving growth and for the delivery of the company’s global engagement center projects and programs, including the operational management across partnerships in the pharma and biotech space. Amy is able to leverage her 15+ years’ experience working in Commercial Service Organization to offer clients new ways to look at challenges.  She works with client partners to uncover innovative and novel solutions that deliver valuable and meaningful customer experiences. 

Prior to joining Syneos Health in 2019 she spent more than 10 years at Publicis Health in increasingly significant roles gaining operational, commercial, medical and clinical experience across multiple therapeutic areas.   

Amy received her Bachelor of Science degree from Northeastern University. 

Michael Minschwaner 

Senior Director, Engagement Center 

Syneos Health 

[email protected] 

Michael Minschwaner brings nearly a decade of experience in pharmaceutical sales to his role as senior director, Engagement Center at Syneos Health. A driven account management professional who has held various leadership roles in client engagement and strategy, Michael has demonstrated expertise in the implementation of program launches, as well as in-depth experience in Contact Center Operations, Commercialization Strategy and Account Management. He has implemented and managed well over 100 campaigns spanning commercial field sales, medical/clinical solutions and remote engagement all within the Commercial Service Organization (CSO) landscape. 

Prior to joining Syneos Health, Michael held positions with increasing responsibility at Amplity Health, Publicis Health and Ashfield, where he started his career as a sales specialist. 

Michael earned his BS in Clinical Psychology at Bloomsburg University of Pennsylvania. 

Leigh Householder 

Managing Director, Omnichannel Strategy 

Syneos Health 

[email protected]

Leigh Householder is a founding leader in Kinetic™, the modern customer engagement capability at Syneos Health. She and her team leverage advanced targeting, analytics and the latest technologies to address business-critical challenges with greater precision, efficiency and effectiveness. Leigh is obsessed with what people do (data) and why they do it (behavioral psychology) in equal measure. She integrates the two to make omnichannel excellence accessible to healthcare organizations. 

Prior to moving to Syneos Health, she held several leadership roles at our largest agency, GSW.  There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.

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