December 13, 2021

In this first article in a two-part series, our experts examine survey responses from a variety of life science industry executives and healthcare professionals on the future of customer engagement and customer-facing roles. The results?  HCPs will have different expectations and preferences requiring new skillsets among customer-facing teams. Companies who make the first leap into more integrated, omnichannel strategies will lead the market in its path forward. 
 

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