While the shift towards omnichannel engagement is inevitable, it doesn’t mean HCP engagement has to become impersonal. In this second article in a two-part series, our experts examine survey responses from a variety of life science industry executives and healthcare professionals on the future of customer engagement. The net-net: Successful implementation of an omnichannel program includes looking at the entire spectrum of customer care, as well as coordinating and aligning between marketing and sales leaders.
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